Ready to launch your creative or set of test creatives? Excellent! The steps below cover how to open a traffic source in LiveBall, which results in a live, destination URL.

1. On the creative management screen, select "engaged" from the mode drop-down menu for each creative you'd like to launch.
2. Click on your campaign breadcrumb to navigate to the campaign management screen.
3. Click on the "traffic source" tab then the green plus sign to add a new traffic source.
4. Build your traffic source URL by selecting the subdomain you'd like to use and crafting a friendly address. The friendly address is the extension added to the subdomain and must be unique (within the subdomain).
5. From the category and sub-category drop-downs, let LiveBall know where you are driving your traffic from. The category is high- level, like Search Engine, and the sub-category is more granular, like Google.
6. Choose the first creative you'd like to allocate traffic to by clicking on it's thumbnail, or view as a list and click on the creative's title then save.
7. Under "include creatives", optionally add additional creatives to the traffic source by sliding the dial to the right. This creates a split test and you can view your allocation percentages via the traffic pie chart to the right.
8. Optionally set an auto-close date, towards the top right, by clicking on the pencil icon an adding an expiration date.
9. Click on the pencil icon beside the friendly address URL to access advanced SEO and redirect options.
10. Click "copy-URL" to add your friendly address to your clipboard.