LiveBall stores data collected from your visitors (until you decide to delete it). Now you can opt to have any of that data deleted in an automated fashion. This feature is beneficial for companies who collect sensitive data, export it to their backend environment immediately and then want the data removed from LiveBall.  

You can mark sensitive data for automatic deletion to meet strict data-security requirements. A Sensitive Data Expiration drop-down is available when adding or editing a data field. To mark sensitive data for deletion, follow the steps below:

1. Navigate to the global Integration menu and select Data Collection.
2. Click into an existing data field category or add a new one. Next, select an existing data field or create a new one.
3. Chose the appropriate option from the “Sensitive data expiration menu” toward the bottom of the screen and save.

The sensitive data expiration menu defaults to “not sensitive, never expires”. Other options are as follows:

• Deleted 24 hours after last contact
• Deleted 48 hours after last contact
• Deleted 72 hours after last contact
• Deleted 96 hours after last contact
• Deleted 1 week after last contact
• Deleted 2 weeks after last contact
• Deleted 4 weeks after last contact

Please note, if you set a data field to automatically delete, you are responsible for exporting the data before this expiration occurs. If you use this option, we recommend a minimum setting of 72 hours.

A new advanced rule action is also available that enables you to delete sensitive data upon successful export. The rule action is labeled “Delete all sensitive data now” and is available from the advanced rules “actions” drop-down menu. This advanced rule should be leveraged after an immediate export has been triggered. The rule would be added to the page-level rules editor on your "thank you" or confirmation page. Here’s a sample of how this rule can be used: