Jessica Collier
posted this on Jan 16 12:28
LiveBall integrates with Mongoose Metrics, a leader in enterprise phone conversion tracking. LiveBall can track a phone call as a conversion or assign a tag to it.
The integration is accomplished via javascript provided by Mongoose Metrics.
1. Javascript must be requested from Moongoose prior to beginning the integration process
2. It is also necessary to configure a custom notification in Mongoose Metrics to have it notify LiveBall. This callback will look something like this: http://yourconsole.postclickmarketing.com/Outside/Callback.ashx?lb3...#
Here are the steps involved:
When a respondent visits your page, the script will trigger a dynamic phone number that will replace the "default". When a respondent calls this phone number, a conversion (or tag) will be tracked back to LiveBall. The conversion will populate LiveBall performance gauges and reporting.
LiveBall users that track both lead generation and phone conversions should tag their form submissions, in addition to tracking them as conversions. Utilizing a tag will help differentiate the two types of conversions tracked in reporting.