Resources/Help Topics/Creating Pages

Add content to a creative

Justin Talerico
posted this on July 23, 2010 13:41

Adding copy, images, downloads and rules to your pages in LiveBall is simply point and click. Click the small pencil icon on the page thumbnail to get started. What else can you do?

The path screen, where you add your pages, has a lot of functionality! Using the screen shot above, here’s a guide to what’s what:

  1. To add pages to your creative, just click the green '+ page' button.
  2. To add content to your page, just click the pencil icon in the lower left-hand area of the page thumbnail. To view the page and see what pages bring traffic into the page, and which pages users flow to, click the magnifying glass icon . To delete the page, click the trash can icon . To designate a page as the initial landing page of the creative, click the 'landing' tab that hangs off the left side of it, it will turn from dark orange to black. A black tab indicates you have designated a page as the landing page of the creative.
  3. Use your mouse to drag and drop your pages up, down, in or out. This will help you visually arrange your pages, but doesn't have an impact on the order respondents see the pages. It is just an organizational tool for you.
  4. Every framework has at least one theme. These control elements like color, font type, etc... and other standard page elements. You can change the theme of your creative by using the drop down in the upper right-hand area of the creative screen, and then hitting the blue icon next to the drop down menu.
  5. Use the 'preview' button to preview creative exactly the way a respondent will. Preview allows you to fully experience creative, without affecting the creative's results. Just click and preview! Or, proof your creative on a single page showing all of your creative pages, rules and content. Click the 'proof' button.
  6. Once you are done previewing, and are ready to take your creative live, you can 'approve' each individual page using the drop down next to each page. The page thumbnail background will turn green when you approve it.
  7. All pages approved? If you are ready to approve the entire creative, select 'Engaged' in the mode drop down menu. Remember to hit the blue button to save your change. Engaged creative is a path ready for traffic.

If you are going to test multiple creatives at once, add another creative. After your creatives are ready, it’s time to create traffic sources to send traffic to a creative, or a group of creatives you are testing.

 
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