LiveBall has robust Flash support features for the use of dynamic Flash files on the pages of your Creatives. 

Dynamic

In a nutshell, LiveBall's Flash support gives non-technical marketers the ability to easily manipulate copy, images, and URLs within a Flash file.

When a Flash designer develops a Flash file, they can designate empty TXT (images or copy) and URL variables if they wish. We refer to these as "Flash objects". The developer can then upload that file into LiveBall, and a non-technical user can add and edit the text, images, and URL.

Let's say you have an image on your landing page that has two segmentation choices (SMB & Enterprise). Your designer can create a Flash object/background, designate two variables for the copy and URLs, and a non-technical LiveBall user can add the text for SMB & Enterprise, and also designate the link that the user goes to after they click on the segmentation choice.

Reusable & Affordable

Changing and updating Flash is very expensive and traditionally has to be done by a Flash developer. So, Flash hasn't been a tenable medium for rapidly changing post-click environments. But with LiveBall's dynamic Flash support, Flash elements can be used over and over again without going back to a Flash developer.

Tested to Improve Conversion Rates

Since Flash objects (the Flash files with empty TXT variables) can be updated in real time by non-technical LiveBall users, it's incredibly easy to run split tests with differing Flash content and continuously improve your conversion rates. Updating Flash in response to landing page optimization has not been practical or feasible before LiveBall.

The combination of testing message-matched experiences and the use of rich media is a powerhouse for lifting conversion rates and gaining a competitive advantage.

It's also important to mention that besides dynamic Flash, LiveBall also supports basic Flash files.