Day-parting summary offers a great way to view traffic and conversion trends over the course of a week. This gauge is available on the performance pages for portfolios, campaigns, paths and traffic sources—just select ‘Day-parting summary’ from the gauge menu for the large gauge at the bottom of the page. It displays both the number of respondents (in a bar graph) and the conversion rate in a line graph for each day of the week, and for each hour of the day during the specified date range.

So, for example, if you specify a 2 week time span, then the values displayed on Monday, 11am will be the combination of respondent and conversion data for all respondents that visited a path on a Monday between 11am and noon (but not including noon). Plus, if you hover over the bars on the respondent bar chart or the circle markers on the conversion line graph, you’ll see the # of respondents, segmentation rate and conversion rate for that hour of that weekday.