LiveBall has two reporting gauges that help you track the parameters you pass into LiveBall on the query string. The Track Parameters Cloud and Data Table are available at every level of reporting in LiveBall. To use these gauges you'll input the parameters you'd like to track at the Portfolio level.

Create a new Portfolio, or navigate into an existing one. If working in an existing portfolio, click on the pencil icon beside the portfolio's title on the Portfolio Management screen. Here, under advanced options, there are two data fields available to enter two different parameters you'd like to track. In these data fields, you'll enter the data name for these parameters. 

The data name for your parameters needs to match how you are passing them in on the query string. For example, if you pass keywords into LiveBall on the query string, you'll have a data field created for Keyword. Let's say you pass keyword in on the query string like so:

landing.acmerockets.com/register?kw=rocket

The data name name you assign to Keyword when creating youir data field will need to be "kw". So, when inputting the parameters you'd like to track at the portfolio level, you'd simply enter "kw" in one of the track parameters fields then save.

As traffic is driven into your Portfolio that have keywords associated with it, your Track Parameters Data Cloud and Tables will allow you to see which keywords churn out the most conversions, giving you the ability to see how your pre-click spending is affecting your post-click conversion rate.

How to Track Parameters on Query String:

At the Portfolio level, under Advanced Options (add or edit Portfolio), enter the data name for up to two parameters you'd like to track.

On your Performance tab, at every level, Track Parameter 1 & 2 data clouds and data tables will populate with the parameters you entered at the Portfolio level. You'll be able to view in table and cloud formats which parameters churn out the most conversions.