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Reports: Segment Summary

Ionso Sheinberg
posted this on July 26, 2010 11:46

Segment summary is a detailed view of the number and percentage of respondents per segment, segversion rate*, average number of clicks and the average grade of the respondents (see Using Advanced Rules for help with grading respondents)

* The segversion rate is the percentage of segmented respondents who also converted. The +/- percentage denotes (with 80% confidence) that the segment will continue to convert at that rate plus or minus the percentage shown. If you do not see a segversion rate, then it has not reached statistical significance yet.