Are you testing multiple creatives within a traffic source but would prefer to not have to monitor the test and determine what is working best? No problem!  LiveBall can determine the most effective creative automatically! LiveBall can use a pre-determined statistical confidence level (http://support.liveball.com/entries/20170356-setting-the-statistica...) to automatically remove the creative(s) that are not converting at the highest rate within the test.

LiveBall traffic sources utilize auto-optimization by default but can always be turned on or off by LiveBall users.  To toggle between manual and automatic auto-optimization, navigate to the traffic source where the split test is being performed, and click the button under “Optimization” in the top right corner (screen shot below).  When the word “automatic” is displayed, auto-optimization is turned on.  When the word “manual” is displayed, auto-optimization is turned off.