To test a creative that has been produced in LiveBall against a landing page (your "control") that is located outside of LiveBall, you'll need to add LiveBall's external tracking script to the 'thank you' or confirmation page. The script, along with instructions, can be found under Integration > External Sites in your LiveBall console (contact your account manager if you have questions about the external tracking script).  

Follow the steps below to get the test set up in LiveBall:

1. Add a new creative to the campaign. You don't need to include content in this creative because it will redirect to your control. Think of this as a placeholder creative — in the next steps you will set up advanced rules that bypass this creative and send visitors directly to your control outside of LIveBall. 
2. Click on the rules button in the page editor bar of the creative. Choose the condition 'no conditions required'.
3. Choose the action 'go to external URL'. Type in the URL of the control you would like to test against your LiveBall creative(s). 
4. Exit the page and go back to the 'creative management' screen; switch the mode from 'design' to 'engaged'. This is now your control creative. When visitors arrive on this page they will be seamlessly directed to your control.
5. You will know the control redirect is working when you click on the blue preview icon, it should take you directly to your control page and bypass the LiveBall creative entirely.
6. Add a traffic source, from the 'campaign management' screen, and split traffic between the Control and LiveBall creative(s) you wish to test.
7. If you are unsure if your external conversion tracking is working, check with your account manager to run through an end-to-end test.