How Do I Track Conversions That Happen Outside of LiveBall? (External Conversions)

You can designate any action a user takes on any LiveBall page as a “conversion”, such as completing a form. But, you might have a campaign where the conversion must happens outside of LiveBall, such as an ecommerce transaction or financial form. No problem! When you have an external conversion, it’s still a good idea to track in LiveBall, so you know which paths and traffic sources are driving your conversions.

There are 3 ways to track conversions externally.

1. Web beacon. The web beacon is the simplest way to track external conversions in LiveBall. A simple javascript code will be provided to you for placement into your ‘Thank you’ (conversion) page. When a user reaches your thank you/confirmation page, the beacon transmits that conversion confirmation back to LiveBall. If your thank you/confirmation page is in ‘https’ there will be a few things we need to sort out with you, so contact your account manager for help with this.
2. Web Service. This is a pretty cool option if your thank you/confirmation page is in ‘https’, but does require IT implementation on your side. Technical specifications of the web service and cookie will be provided to you for implementation.
3. Redirect to LiveBall. When a user converts externally, you can seamlessly redirect them to a thank you/confirmation page in LiveBall, and LiveBall will record this as a conversion. In order to send a respondent back to LiveBall after conversion, your system must support this function. When a user completes your form, shopping cart, etc, you will redirect to a ‘Thank you’ (conversion) page in LiveBall to be tracked.

There are several considerations to the options above. To learn the specifics of each, please contact your account manager.

Can I Use Javascript to Track My Conversions That Happen Outside of LiveBall?

Yes, there is javascript you can grab right from your LiveBall console to track your external conversions. Log into LiveBall under the generic address provided when your console was launched. Under the Integration tab, click on External Sites. Copy the snippet of javascript found here and implement it on your external confirmation/thank you page(s).

Will My Conversion Creatives Be Indexed in Natural Search?

Yes.

Make sure your page titles (page editor->page title) are accurate and descriptive.

How Do I See Which Respondents Visited My Landing Experience From a Facebook Connect Comment?

You can assign a tag to respondents that visit your landing experience via a link published in a FaceBook Connect comment. You can use advanced rules to assign the tag. The rule would be structured as follows:

Condition: Referrer URL - contains - Facebook

Action: Assign Tag - "Facebook Connect"

See "External Sites Tracking: Domain Switch" Article for more information, or submit a support request.