Resources/Feature Releases/Product Announcements & Release Notes

New! Performance Analysis by Media Type & Vehicle

Ionso Sheinberg
posted this on August 11, 2010 13:49

New media type and vehicle performance gauges have been released at the campaign and portfolio levels.

  1. “Media type and vehicle summary” gauge This gauge displays the number of respondents, the conversion rate and margin of error for each media type and vehicle combination found in the respondent population’s traffic sources.

  2. The “Media types bubble chart” gauge that displays the conversion rate (y-axis) vs. segmentation rate (x-axis) for each media type. The bubble size reflects the number of respondents coming from traffic sources with that media type. The related summary statistics are displayed in the legend.

These gauges should provide you with a high level view of how specific media types and vehicles are performing.

Looking for a full list of recent releases? Click here.