Recently, key features have been added to the LiveBall post-click marketing software. Additions to the suite of advanced features include:

• Respondent tagging
• Global dashboard and new charting tools to help visualize campaign performance across traffic sources, respondent segments, and alternate landing paths
• Plug-and-play support for third-party analytics and pay-per-action (PPA) services
• Enhancements to the advanced rules engine for substituting personalized content for individual or groups of respondents
• Real-time exports to external web forms, Excel-ready files, or vCard contact records

For the full article, visit ion interactive Updates LiveBall SaaS