Faith Hoefner
posted this on January 14, 2011 17:39
The first time a respondent clicks on a LiveBall traffic source, LiveBall records the time and date of their "first contact". An invisible <img> pixel is included at the bottom of the initial page of the creative. When LiveBall hears the request for that <img>, it updates the "last contact" timestamp for that respondent. A respondent is considered "suspicious" if they requested an initial page on a LiveBall creative, but then they never fully load the page.
There are two common explanations for this:
You have the ability to delete suspicious clicks from your console under the global Settings menu and the 'Manage Capacity' menu item. You can plug the IP addresses from your Suspicious Clicks report into the 'Delete by IP' field.